2012年9月26日星期三

The 70-year-old Muhammad Ali will be the next Louis Vuitton UK icon.

Print ads featuring boxing champion will launch on June 14, the last of an advertising campaign, has Mikhail Gorbachev, the great Pele, soccer, musician Keith Richards Recently, actress Angelina Jolie, who is a boat floating Cambodia a Louis Vuitton UK "Alto" package next to her.

The ads, which will run in magazines and newspapers in 60 countries and regions, seems to capture the private reverie Mr. Ali. By Annie Leibovitz photographed last month in his garden Phoenix, as a young boy happy to represent Mr. Ali watches with gloved fists, feet apart, chest inflated. In the ad, but the child is not his little son, Curtis Muhammad Conway, a small $ 1,525 Louis Vuitton Keepall 50 bags left foot of Mr. Ali.

Advertising in Ali, he published the first glance, the company opened a window on how to choose its eclectic pitchmen. LVMH luxury goods now, Louis Vuitton began as a luggage manufacturer 19th century French. Although many consumers of the brand in relation to wallet "LV" logo and designer handbags, clothing, company Marc Jacobs his house on the market and hammer the idea that tourism and travel, there should be a Louis Vuitton bag basic information on the great journey.

This is very common trunk in a steam LV Louis Vuitton bags window to see a group of storage, even if very few consumers in the market, a sign of the trunk. When the brand launched in the fall 2012 ready-to-wear in Paris in March, is to develop a model steam train pulling in a large tent with handbags and luggage from the car, accompanied by the Louvre attendants.

The company since 2007, has focused its iconic advertising personal life can be considered a remarkable journey. "We are a very particular brand, Yves Carcelle, President of Louis Vuitton and CEO, said:" We are only required to tourism.

The activities of the company refers to as a "fundamental value" concept, Antoine Arnault, son of LVMH Chairman Bernard Arnault. By Ogilvy & Mather advertising agency to oversee its implementation, the list of meeting human icon, Louis Vuitton executives voluntarily own hero. The result is a list, including Andre Agassi, Sean Connery, Catherine Deneuve. Mr. Ali is a hero Carcelle, as well as some other options in the room, Mr. Carcelle said.

The leader of the Soviet Union last Gorbachev, the first theme of the series in 2007. He was sitting on the back seat of a limousine through the remains of the Berlin Wall, the empty seats next to him, a Louis Vuitton Keepall 50 bags. Many people find memorable advertising, it is always to win the honor in the advertising industry. "Everybody remember Wilk," said Jane, partners in KarlssonWilker New York design firm

The base value of advertising, and later won a multitude of annual awards, a prize awarded by the Artistic Director of French clubs worldwide, including the Internet or, Conde Nast Grand Prix From luxury strategy. The company in 2008 won their shot ads Clio trip, and display images and voiceover lazy refers to the end of the trip, travel subtly flashing LV logo.

Stand out in a sea of ​​"core values" advertising campaign mode, because its function has completed many small allowed. Mr. Ali has lent his image, few products, even if he made the announcement, Apple AAPL -1.24% and Adidas. Cooperation Louis Vuitton UK many months to negotiate, according to a person familiar with the discussions, which refers to the request of Mr. Ali, it can be taken in his house, including his little son.

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