The company was founded in 1858, and the edge of the brothers Charles H. Ivan & C. Robert watch factory and Hyppolite Robert Jura (Jura), in this picturesque village, the family home. In 1923 the company took the name of Minerva, and to maintain its 84 years.
Almost from the beginning, from the residential workshop moved across the street from a real factory in 1887, the production of that internal movement, especially the chronograph, accurately and efficiently, they are in the First World War on the battlefield, and the second hold time for the 1936 Olympic Winter Games events. This is one of the first companies to produce a chronograph pocket watch, one of the first production sports watch and the first to track hundredths of a second chronograph created. The company also produces classic chronograph watch for the general public. Needless to say, the tradition and the quality of the brand, their movements loyal followers.
The purchase of the company's biggest change occurred in 2000, when the Italian investors Emilio GNUTTI and change its mission with the same handcrafted techniques and philosophy of the brand internally, to produce works of Haute Horlogerie. As the technical director of the new owner brought Demetrio Cabiddu. Seismic part of the change occurred in 2006, to Ruishi Li Shun financial undertaking and the luxury goods group Richemont Group of the company, and replica watches manufacturer of distribution purchased from my understanding, it has one of the many luxury brand Montblanc.
The new atrium, on the top floor of the historic production facilities Cabiddu, who is very enthusiastic and protect the company well, said he had some sleepless nights would like to know what Mont Blanc, which are new to the business of the traditional Swiss watch industry companies do, its heritage.
"Of course I was very worried, I'm afraid," said Cabiddu in French through an interpreter. . "There is a need to ensure the credibility of the artifacts and Minerva, 150 years of professional experience to protect" He added: "The people who are not afraid no conscience."
It turned out that there was nothing to worry about. Montblanc, as a manufacturer of luxury writing, instead of just buying the traditional Minvera, but in some cases, the expansion of the 106-year-old German company.
In fact, the Mont Blanc, the lack of experience in the Swiss watch industry, "proved to be an advantage," said Cabiddu. Montblanc trust us. Retrospect, it was the best choice. '
Have been a number of changes. The most obvious is that the the Villeret series name change to reflect the position of the company. "Lose the name, I have the solution to take," said Cabiddu. "Today I hope I shrink (when they heard the new name). Retrospect laugh, this may be the right thing to do, as we enter the future."
Mont Blanc, also renovated factory. However, the recovery is a better way to describe the work. In addition to the new, modern atrium, and the countryside, a new coat of paint and some structural repairs rarely changed.
Montblanc was renamed the building, "the Institute dense Niewa The Investigation connection replica Watches uk, and under a foundation with the same name Montblanc said in a statement," dedicated to classical fine watch and maintenance of traditional skills and special complications, "he added , "to young watchmakers support through internships, commissioned by the study of the history of the traditional watch tradition of watchmaking technology and launch new development. '
I do not understand how agencies or foundations. It is clear that it does not change the focus of the company. Villeret series watch manufacturer, 36 full-time employees and four consultants employed and between 200 and 250 limited edition handmade clocks, Cabiddu said. Everything in the house dial, hand strap and case exception.
Big punching machines and vertical maneuvers, can be traced back to about 80 years of construction with modern CNC, CAD equipment. Some machines are old parts are not available, so watchmakers handmade, even tools, maintenance equipment. The company produces the chronograph, tourbillon watches and classic series. In addition, a custom watches for private clients. The two designers are committed to creating a hand painted according to the specifications of this watch collectors.
With his trademark V-shaped bridge and a small arrow, polished action is always a site to refined. However, outside the traditional watch with one-dimensional. The 'Mont Blanc watch different overall appearance, Cabiddu it.
"Our action is always nice," he said. "Montblanc add a wide range of aesthetics."
But they still have a "low-key luxury timepieces, Montblanc own history, respect and strengthen the concept." Mont Blanc is very large, it is in your face. "
This beautiful concept can obviously be described in the town now share the name of the company. Very rural construction, seems to have changed, but the prosperity, it is able to adapt to the changing world, heritage conservation. From the atrium to the other side of the yellow house, the watch company more than 150 years ago, now occupied founded by a new family. Beside the house, cows grazing in a green. Meadows along the Jura mountains covered with burning autumn leaves of red, orange and yellow representing this late October day. If that's not enough, there is a moon in the evening sky powder blue cliff.
This is a scene, it can easily be described as subtle luxury.
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