2012年12月6日星期四
Rolex and F1
Swiss luxury watch brand Rolex Replica has signed agreement with the head of Formula One to be the official timekeeper of the racing tournament next year.
F1 sponsorship deal luxury watchmaker plans to take off global sporting links.
The brand says that the agreement is the first step to focus its sponsorship of selected events for strategic change "strong symbolic value and global resonance." The value of the transaction were not disclosed.
Rolex Watches give you the time in different places in every race. The brand logo will also be located around the race track.
The watchmaker has built a strong relationship with the motor sports over the years and it is expected that the operation is aimed at young fans of the show. The former world champion Sir Jackie Stewart has a brand ambassador for Rolex for 40 years and was previously the company also deals with American race at Daytona International Speedway.
Bernie Eccleston, CEO of Formula One, says the "award and the" mark longstanding commitment "to the motor sport" credibility true. "
Rolex Replica UK has a significant presence in a number of locations such as sports tennis tournament at Wimbledon and the Open Golf Championship series.
The brand and the watchmaker Hublot rival, appointed official watchmaker in 2010. He ran an ad with a picture of a famous Ecclestone sports black eye after it was stolen watch in 2010.
South Korean electronics brand LG have had their brand appears on timing systems in recent seasons.
The agreement is the latest announcement coming from commercial sport which saw both Coca-Cola and the pen Infiniti team is responsible for long-term benefits of the reach of the sport.
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